Bruce Bildsten

CMO

Faribault Woolen Mills

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Description

When one assesses the resurrection of Minnesota’s iconic woolen mill, it’s evident that Faribault never forgot how to make great blankets or dropped its small-town work ethic, but the company clearly lost sight of how to design and market a product for the consumer environment. Bruce Bildsten, with a pedigree that goes back to Fallon, understands marketing, retail, niche products and the marketplace in general. His savvy has helped turn Faribault from a manufacturer of commodity goods to a creator of design-centric desirability, at a price point that is anything but commodity.