Brad Hewitt

CEO and President

Thrivnet Financial for Lutherans

Description

In mid-2013, members of the 111-year-old fraternal benefit society voted to extend membership to all Christians, not just Lutherans. This move Hewitt had been pushing for at his company, which is at once an insurer, nonprofit charitable organization, financial services provider, Fortune 500 business, and Minnesota's second-largest private company. Despite the high quality of their hot dishes, Lutherans represent a shrinking denomination; opening up Thrivent's memberhsip allows it to whip up new growth opportunities.