Atif Siddiqi

Founder/CEO

Branch

Categories

Year

Description

Branch (formerly Branch Messenger) got its start in an incubator in Pasadena, California, but relocated to Minneapolis after participating in Target’s Techstars program. Its technology provides a platform for streamlining scheduling for hourly employees. Investors are bullish on Atif Siddiqi and his company, which has raised $10.4 million in financing so far. In partnership with Mastercard and Evolve Bank & Trust, Branch rolled out a debit card in October that allows hourly workers free, instant access to wages. It could be a game-changer. Siddiqi bills it as the first “early wage access technology” that can be used with no cost to employees.