Amol Dixit


Hot Indian Foods




Amol Dixit is determined to conquer the Midwest’s fear of Indian food. The former General Mills executive launched his bright and friendly Hot Indian food truck in 2013 focused on selling “indurritos”: roti-wrapped tikka masala and other Indian fillings served like a burrito. Dixit believed he would have to overcome cultural barriers to have a chance of becoming a successful multi-unit brand, which is rare for Indian restaurants. Dixit asked customers to do a little Bollywood dancing to get $1 off—and boy, did they. Hot Indian opened a counter spot in Midtown Global Market, then an outpost at Target Field. This year, new locations in the Minneapolis skyway and Mall of America sported disco balls near the registers. If his plan works, Dixit and company will be dancing into a neighborhood near you soon enough.