Tony Miller believes the health insurance industry should deliver a marketplace-like experience—one where consumers can see and compare costs in advance of care so they can make informed treatment choices. That’s why he created Bind, a personalized health insurance company designed to give people more control over how their benefits work for them, with the ability to shape and change coverage as health needs change.

Miller previously founded two other health services companies that were sold to UnitedHealth Group and Optum, and he co-founded Lemhi Ventures, a health care services venture capital fund with $385 million under management.