Terry Wu’s Plymouth-based company is the only marketing firm in the Midwest that specializes in neuromarketing. Neuromarketing is a science-driven approach to marketing designed to provide a deeper understanding of how consumers make buying decisions. Using Wu’s practical, actionable insights, several clients have expanded from local to national markets.

Wu has been informing local and national business communities about the power of neuromarketing since 2018. His 2019 TEDx Talk on neuromarketing has been viewed online more than 130,000 times worldwide. In 2020, he also lectured at seven universities in the U.S., India, and France, teaching a new generation of marketers about neuroscience marketing.