Before joining St. Paul-based Hiway in 2018, Tara Graff led marketing and public relations functions at Twin Cities-based Spire Credit Union and served as vice president of marketing and business development for Wisconsin-based Royal Credit Union. Recently, Graff spearheaded the successful rebranding of Hiway Federal Credit Union to Hiway Credit Union. Currently, she is leading the development, launch, and marketing for Hiway’s soon-to-open Roseville branch.

Graff also serves on various committees for the Credit Union National Association’s Marketing & Business Development Council.