With 18 years of experience in marketing technology, Susie Moschkau has played a pivotal role in transforming the digital experience at American Dairy Queen Corp. Under her leadership, the DQ app and websites have earned numerous accolades, including best visual design, best user experience, and best user interface in the 2023 Communicator Awards. DQ.com also won best restaurant website in the 2021 WebAwards Competition. Beyond aesthetics, Moschkau is committed to enhancing the customer experience at every touchpoint; for example, her efforts have earned the DQ Rewards loyalty program in the DQ app the title of America’s Best Loyalty Program from 2021-23. In the past 12 to 18 months, she has overseen the successful replatforming of both the DQ app and websites, setting new standards for digital engagement in the quick-service restaurant industry.