At Nice Healthcare, Steven Bayer works to make health care accessible, affordable, and patient-centered. From the creation of product, technology, data, and marketing teams to incorporating best practices from companies large and small, Bayer helps enhance the way Nice operates its primary care clinics and has enabled the Minneapolis-based company’s rapid expansion across Minnesota and 11 other states. He’s worked closely with clinical leadership to fold physical therapy and mental health into Nice’s primary care offerings while leading efforts to refine its care model, shifting to a full-service, multimodal approach centered on in-home visits. “Through his strategic vision, product expertise, and commitment to accessible care, Bayer has set the stage for scalable, sustainable health care solutions that will continue to benefit employees and employers in Minnesota and beyond,” says co-founder and CEO Thompson Aderinkomi.