Rohit Mull portrait

Rohit Mull

Chief marketing officer, Thrivent

Description

In 2020, Minneapolis-based Thrivent merged separate teams in brand and marketing to create an integrated marketing function, spearheaded by a new chief marketing officer. Rohit Mull moved from New Jersey to Minnesota, jumping in to lead a total brand relaunch, the company’s first national advertising campaign, and a new client acquisition program, all with a digital-first mindset.

Through Mull’s ability to drive transformational change, the company is already reaping the effects of his leadership, doubling growth in awareness and quadrupling growth in new customer leads relative to prior efforts.