After assuming the presidency of St. Cloud State in 2018, Robbyn Wacker met with students, faculty, business and community leaders, and others to learn what the university was doing well and where it needed to do better to meet the region’s evolving needs. A year later, she launched It’s Time, a strategic framework designed to reimagine and remake the university by building on its institutional innovation, forward-thinking research, and overall academic excellence while identifying new ways to serve students and make education more equitable. In April, St. Cloud State launched a two-year, $32 million fundraising campaign to support It’s Time initiatives.