Rajiv Vaidyanathan

Rajiv Vaidyanathan

Department head and professor of marketing, University of Minnesota Duluth (UMD)

Description

Notable among Rajiv Vaidyanathan’s many accomplishments at UMD is pioneering the university’s marketing analytics program, one of the first of its kind in the nation. This program led to the emergence of the Student to Business Initiative, which connects UMD students to businesses in Duluth in meaningful ways. In addition, he helped create a sales program major designed to provide students with a real-world sales curriculum.

For the past 16 years, Vaidyanathan has also served as executive director of the Association for Consumer Research, the world’s largest scholarly organization in its field.