As senior vice president of Thrivent Advisors at Minneapolis-based Thrivent, Nikki Sorum leads 4,000 financial professionals and staff serving 2.3 million clients nationwide. She oversees the organization’s affiliated distribution channels, including the Thrivent Guidance Team, which serves 600,000 clients with virtual financial advice. Since joining the organization in 2002, she has led numerous projects that have resulted in significant change for new and existing clients and advisors. She has been active in raising the company’s Net Promoter Score (an industry metric used to measure customer experience and predict business growth) to industry-best levels.