Margie Lindberg portrait

Margie Lindberg

Vice president of marketing, sales, and product management, UCare

Description

Margie Lindberg is responsible for creating and selling health plans that meet the needs of Minneapolis-based UCare’s diverse membership in Minnesota and Wisconsin. In 2018, she led work to redesign and revitalize UCare’s branding. In 2020, Lindberg transformed UCare’s digital platforms and member experience program and oversaw an omni-channel marketing campaign and sales reorganization, which enabled the organization to surpass Medicare sales goals by more than 100 percent. She also regularly plays a key role in helping UCare’s business development and growth strategies and bringing new products to market.