Kristin Prestegaard portrait

Kristin Prestegaard

Chief engagement officer, Minneapolis Institute of Art (Mia)

Description

At Mia, Kristin Prestegaard oversees the audience engagement division, a role which encompasses marketing, public relations, design and editorial, social media, and visitor experience. She also plays a key role in building both internal and external relationships to garner new interest and encourage sustained engagement.

Prestegaard’s leadership has directly led to Mia’s doubled attendance over the last 10 years. Her team’s leveraging of digital strategies to share Mia’s content library has allowed the museum to reach its diverse audience base virtually, helping it remain relevant even during pandemic-related closures.