Katie Donovan established digital marketing agency Camp Digital to serve the $650 billion home services industry by offering proprietary technology to clients to better navigate the digital landscape, generate leads, and close sales. Founded in 2018, the Edina-based company helps those in home improvement trades such as plumbers and electricians navigate the digital landscape. Before Camp Digital, Donovan was a member and leader of several successful startups that created attractive growth, resulting in profitable acquisitions. Peers say her passion, combined with her ability to continuously challenge herself, drives her leadership and creates a unique blend of customer focus, analytics, and marketing experience. She’s been hands-on in developing Camp Digital’s DEI commitment, from recruiting and onboarding to performing operations and client services.