Julia Schreifels portrait

Julia Schreifels

Vice president & director of marketing and communications, The Bank of Elk River

Description

Julia Schreifels has helped transform the 130-year-old Elk River bank into an interactive, customer-focused, digitally-savvy financial institution. Before she joined in 2014, the Bank of Elk River communicated primarily through its website, the local newspaper, and email. Since then, Schreifels has significantly boosted the bank’s digital presence, adding CR and AI strategies and tactics that have led to measurable ROI. These and other communications strategies she introduced have helped the bank achieve significant growth and have raised its profile in the community.