John Pindred embraces the culture of Woodbury-based Purpose Brands (formerly Self Esteem Brands) as the self-proclaimed leader of “FUN-ance.” As CFO, he oversaw the landmark merger of Self Esteem Brands with Orangetheory Fitness in 2024, which created one of the largest portfolios of fitness, nutrition, and personal wellness brands. Now he’s leading the reengineering of the company’s finance function to support two rapidly growing franchise systems, Self Esteem Brands and Orangetheory Fitness, and their supporting companies. He’s led the company to explosive growth from 4,927 clubs to more than 5,600 clubs—including expanding to seven new countries—since 2019 and has overseen a 34% increase in systemwide sales in the last two and a half years.