Jennifer Spire portrait

Jennifer Spire

Partner & CEO, Preston Kelly


Jennifer Spire has more than 25 years of experience in both consumer and B2B marketing across a range of industries. Since she took the helm at Minneapolis-based indepedent advertising agency Preston Kelly in January 2019, she has spearheaded a significant cultural and brand transformation. “Good Wins,” the brand ethos, reflects the industry veteran’s belief that brands win by being honorable, involved, and caring about customers and the communities in which they exist. Under this umbrella, Spire pioneered the Good Brand Index, a data-driven, proprietary tool that measures consumer perception of how “good” a brand is and demonstrates why “good brands” win in the marketplace.