Over the past 18 months, Jamie Sjoquist has led United Natural Food Inc.’s full-scale transformation of the Cub brand. As the mind behind the Stillwater-based Cub’s new brand platform, Shop Happy, Sjoquist blended storytelling, shopper insight, and business impact, ultimately driving double-digit year-over-year vendor growth and deeper customer engagement. This way, Cub has reached millions of Minnesotans across media, digital, and in-store experiences. “She has made me a stronger leader, sharpened my strategic thinking, and pushed me to take up more space at the table,” says senior marketing manager Kelli Kroneman.