Almost as soon as Erin Dady joined St. Paul-based Bremer Bank in December 2017, she was tasked with delivering a new brand, a project that also included creating a new website and a new ad campaign. She made sure they all launched on the same day in May 2019, and her efforts included in-depth key customer segment research, market testing, and more.

In 2020, Dady increased external awareness of Bremer’s response and efforts for businesses and individuals with pandemic- induced financial challenges, and, in the wake of George Floyd’s death, she advocated for a strong diversity, equity, and inclusion action plan.