Erica Jensen portrait

Erica Jensen

Senior vice president, member engagement, enrollment, and experience, Be The Match

Description

When Erica Jensen joined Be The Match in 2019 after 20 years driving strategic growth for Fortune 500s, she faced the challenge of addressing disparities on the bone marrow donor registry. These disparities had resulted in inequitable outcomes for African American, Hispanic, and Asian patients. To help improve those outcomes, Jensen built out data and analytics functions, increased digital marketing, and expanded member engagement. Her efforts helped the organization accomplish its registration goals in 2020 despite the pandemic, and African American recruitment increased 22 percent from fiscal year 2019 through fiscal year 2020.