Erica Jensen leads a cross-functional team of 250 people responsible for audience journey from awareness to advocacy, for the National Marrow Donor Program (NMDP) and Be The Match registry. A leader with 20 years of Fortune 500 experience, Jensen’s efforts have driven 30% year-over-year growth in 2021 and 2022 by adding 120,000 ethnically diverse members to the donor registry. She also plays a key role on the Minneapolis-based organization’s executive team, developing strategies that drive business and advance the mission of helping people through cellular therapy. Passionate about health equity and DEI, Jensen is an executive sponsor of the organization’s Black Employee Resource Group and DEI Council. She has also played a critical role in leading the HBCU internship expansion program to further diversify the donor registry.