Emily Malecha started at North Star Resource Group in 2001 as an administrative assistant. Her initiative led to a promotion, and she eventually transitioned to financial advisor. In 2019, she co-founded Confidere Financial, an affiliate of North Star, with a mission to empower underrepresented individuals and provide intergenerational financial guidance. As of this year, the Minneapolis company administers more than $305 million, and Malecha has increased her assets under advisement in the past year by 30%. She also saw a 55% rise in planning services last year. She feels a commitment to clients in the “sandwich generation,” especially women balancing care between aging parents and adult children.