Daniel Owen’s work includes determining what the Minneapolis-based law firm’s clients will want in the next two to five years, and how to deliver it. Over the past year, Owen’s marketing team experienced significant growth. As the firm adapted to the pandemic, first-page search engine rankings improved 130 percent, article placements increased 160 percent, and webinar numbers tripled. Robins Kaplan’s Covid-19 resource page also became one of the most prominent online law firm pages on Google.
Owen has also focused on improving the onboarding process for new hires, ensuring new associates and staff live up to the firm’s reputation for strong client advocacy.