In 2009, at the age of 28, Dan Soldner launched Vye, a full-service marketing agency that operates under parent company Leighton Enterprises, a St. Cloud-based broadcasting company.

During the early days of the pandemic, Soldner quickly helped the Vye team move to a fully remote work environment, leading the way with the creation of a plan to keep the business not only running but thriving. He also helped clients define strategies and tactics to help recover from the pandemic. He did this by coaching clients on how to create digital experiences to replace in-person events, how to adopt virtual sales tactics, and how to lean into technology to overcome challenges.