Courtney S. Ries portrait

Courtney S. Ries

Senior vice president of destination branding and strategy, Meet Minneapolis

Description

Courtney Ries oversees the marketing, communications, partnership, and visitor center departments at Meet Minneapolis, the city’s tourism board. Her role and focus changed dramatically a year ago when the tourism and hospitality industry shut down. Ries helped lead the creation of robust website sections on Covid-19 information and developed new visual guides for online viewing.

In the last year, Ries has also focused on a new audience: the local community. A new campaign included billboards, radio ads, and website content featuring ways for residents to support small and Black-owned businesses.