Catherine Higgins Whiteside has made a big impact on marketing and communications at Sunrise Banks, modernizing the team’s operations and strengthening the St. Paul-based bank’s brand through storytelling, marketing initiatives, and customer-first messaging. Within her team’s first 18 months, Sunrise has seen significant increases in brand awareness, website traffic, social media sentiment, and positive customer interactions. She has also built collaborative relationships with the bank’s executive leadership and business line leaders, ensuring the marketing and communications team has a seat at the table at the beginning of the decision-making process for major initiatives.