Bruce O’Brien

Bruce O’Brien

Chair, Pinky Swear Foundation

Description

Bruce O’Brien embodies Pinky Swear Foundation’s core values of compassion, collaboration, and celebration. The president and CEO of Famous Products, O’Brien joined the Edina-based Pinky Swear board in 2015. His strategic thinking helped the organization shift from local, community-focused service to helping kids and their families nationwide, now providing more than $1 million annually in direct financial support to families battling childhood cancer. He spearheaded the creation of Pinky Swear’s first complete strategic plan in 2018 and advocated for an endowment to create sustainable, long-lasting impact. Despite record-breaking application numbers, O’Brien helps lead and guide Pinky Swear to say “yes” to every family that reaches out.