Brian Davis has overseen transformations of brand, product, and digital experience at Sun Country Airlines since becoming the Twin Cities-based airline’s CMO in 2018. Through his leadership of Sun Country’s marketing, ecommerce, and customer care teams, the company has undergone an overall brand revitalization, including a new website, an enhanced customer loyalty program, and a $20 million-plus project to install new interiors and free in-flight entertainment on all aircraft. Davis also spearheaded a partnership between Sun Country and Make-A-Wish Minnesota, donating more than $700,000 in travel to Make-A-Wish recipients.