Bill Von Bank portrait

Bill Von Bank

Director of marketing and communications, Destination Medical Center (DMC) Economic Development Agency


Since 2017, Bill Von Bank has marketed Rochester’s 20-year, $5.6 billion transformation. He is responsible for marketing strategy and for directing the DMC agency’s internal and external communications to promote Rochester as a global destination for health and wellness.

In 2020, Von Bank created a podcast for national audiences featuring thought leaders who explore how creativity and innovation transform cities. He also developed the Rochester Ready campaign designed to assure residents, visitors, and patients that measures are in place to lessen the risk of Covid-19 transmission.