Annie Qaiser

Annie Qaiser

Co-founder and CEO, Silk Road Wellness

Description

Frustrated by synthetics in skin care products, Annie Qaiser and her husband created Silk Road Wellness, a natural beauty and wellness line that is halal certified, meeting the Muslim standard for an ethical and naturally holistic lifestyle. Launched in 2018, Silk Road initially focused on the underserved Muslim market but discovered a larger opportunity around clean, sustainable beauty products. Based in Rosemount, all of Silk Road’s products—including solid lotions, natural deodorants, tooth powder, and hair care—are inspired by Islamic wellness practices and Pakistani culture. The brand is now sold in more than a dozen Twin Cities co-ops and stores. More than a business, Qaiser is building a movement in the natural beauty industry, forging new paths for other Muslim and Pakistani businesses.