Since joining the University of Minnesota as chief marketing officer in 2005 after holding management positions at Target and Carmichael Lynch, Ann Aronson has led the university’s central communications and marketing teams into creative new areas. She developed the university’s first institutional brand, “Driven to Discover,” which has dramatically increased public awareness of the U of M’s community value.

More recently, Aronson has overseen new projects, including a podcast series on mental health resources and a Covid-19 news section focused on delivering the latest discoveries and solutions the University has provided in response to the pandemic.