Compassion is core to Alissa Henriksen’s leadership at Grey Search + Strategy, a boutique executive recruiting and consulting firm in Minnetonka. She supported Fortune 500 and Fortune 100 companies with their recruiting strategies at the age of 24 and has built 15 years of experience working with clients ranging from small startups to public corporations. In that time, Henriksen has also rebuilt recruiting and interviewing processes to attract and retain talent, crafted strategies for challenging rural areas, and developed “playbooks” to guide managers through hiring. The firm also gives 5% of its profits to organizations and causes dedicated to those in need. In 2022, this resulted in more than $50,000 donated to local nonprofits.