Alexis Walsko founded her Minneapolis-based agency Lola Red in 2000 at age 22 and has since established it as a nationally recognized PR and digital communications firm. In 2015, she also launched Lola Pro, a division representing professional athletes.
Even with the challenges of 2020, Walsko and her team grew the firm’s client base nearly 50 percent over the second half of the year. She navigated significant obstacles to retain 85 percent of the company’s clients and to add team members to Lola Red’s public relations, digital, and social divisions. Last August, she also organized a virtual gathering of Twin Cities creative community leaders to discuss ways to promote racial equality and support community healing.