Before joining Chanhassen-based Paisley Park in October 2019, Alan Seiffert was president of live-entertainment company Midnight Blue Management; previously, he held senior positions at Viacom, NBC Universal, and Fox Television. As executive director of the museum now housed in Prince’s home and creative sanctuary, he introduced live music events like “Musicology” and “Live from Paisley Park,” a cinema series, the annual Celebration festival, and Paisley Park’s first rotating museum exhibition, announced in April. Seiffert also prioritized initiatives that provide local and BIPOC artists the opportunity to record and perform.