The fictionalized character’s look has been updated seven times, most recently in 1996.
Marketing
In five years, Mike Rynchek has grown his digital marketing shop from a solo startup to a $4 million agency.
There’s a lot of press, if not sales, in naming a product outrageously.
Summit will introduce a series of limited-run beers that highlight new brewing ingredients; meanwhile, the company updated its logo for the first time since 1999.
A proposed expansion of taxes to business services could cause some local businesses to cut jobs or relocate; meanwhile, a Wisconsin lawmaker is trying to lure disgruntled companies across the border.
Best Buy’s expensive Super Bowl ad appears to have been popular among viewers; meanwhile, the company continues to close big-box stores and cuts jobs, although its period of turmoil has proven lucrative for many executives.
The campaign, which spans television commercials, online ads, the Post-it note website, and social media platforms, depicts creative uses of the iconic product.
Minnetonka’s own Stuffie was one of the hits of the holidays.
Shea has figured out what it takes to succeed in perhaps the toughest business out there—restaurants.
The deluge of digital information is being mined to predict which cereal the public will buy, where crime will occur, and how to run for president.
Target Corporation’s Dustee Tucker Jenkins and Caribou Coffee Company’s Michele Vig were recognized alongside 38 other young marketing leaders across the nation.
Amy Poehler—a Saturday Night Live alum, recent co-host of the Golden Globe Awards, and current star of NBC’s Parks and Recreation—will be featured in a Best Buy commercial scheduled to air during the first quarter of the game.
The new CEO succeeds Kevin DiLorenzo, a 10-year Olson veteran who was appointed chief executive in 2010 to grow the agency through acquisitions.
David Denham, who previously served as chief growth officer at Colle+McVoy, has joined cross-town agency Space150 as chief strategy officer.
Tom Horner, who co-founded PR firm Himle Horner in 1989 and later sold his stake when running for Minnesota governor, has joined forces with his daughter to launch Horner Strategies, LLC.
Lydell Capritta, who became the digital agency’s new president in October, shortly after one of its co-founders left, has a track record of landing and managing large-budget and big-name clients.
The online game is aimed at educating players about the trials faced by school children living in poverty.
A Target-themed caravan will make stops in close to two-dozen cities across the country within the first two weeks of December; at each stop, Target will offer events that are open to the public.