A passionate problem solver, Joy King's primary role at Be The Match is to shape the foundation’s strategy, advance its brand, and aid in the overall direction of the Minneapolis-based nonprofit. Hired in 2016, King has been a part of several significant initiatives for the National Marrow Donor Program, including launching Be The Match Mexico, funding research programs to reduce post-transplant complications, providing increased grants for patient assistance, aiding in diverse recruitment for Be The Match’s registry, and leading the organization’s first comprehensive $100 million campaign. King brings her 22 years of industry experience to board service with Be The Match Mexico and the Women’s Health Leadership TRUST; she’s also a member of the Association for Healthcare Philanthropy. Before Be The Match, King was the senior vice president of operations for the American Cancer Society’s Midwest division.