The Minnesota baseball team looks to build brand affinity and meet future fans "where they are."
Sports
Hosting University of St. Thomas hockey games at a high school rink was fine when the university was a DIII school. But now it's DI.
The Chanhassen-based fitness giant is betting big on a sport once relegated to retirement homes. Here's a look inside its new Bloomington club specifically dedicated to the sport.
In his third season leading the Minnesota Wild, the general manager has shaken up the team’s roster and altered its culture in his quest to build a Stanley Cup contender.
North Loop sports bar Thr3 Jack is launching a women-centered golf club. “We want to change the narrative around golf,” says co-owner Lucy Robb.
Minor leaguers will be the major attraction until player contract is settled.
In honor of Black History Month, the series will highlight Black business owners in the Twin Cities.
From luge sleds to skates, here are the local brands that play a starring role in the Beijing games.
The Woodbury-based franchise chain emphasizes "holistic approach to fitness, health and wellness" in new multi-channel campaign created by Minneapolis agencies Colle McVoy and 10 Thousand Design.
The forecast calls for a plunge below zero the evening of the Jan. 1 game at Target Field, but a special menu of comfort food and drink will help keep the sold-out crowd warm.
The Chanhassen-based fitness company is transforming its Bloomington North location into its first pickleball focused club and wants to be the nation’s largest indoor operator of the fast growing sport.
The ten startups—two of which are Twin Cities-based—will set up a temporary HQ in the North Loop neighborhood of Minneapolis.
The Bloomington mall is partnering with Minneapolis-based esports company Wisdom Gaming to open a broadcast studio and esports venue.
"We're in an amazing position to grab more market share," says Life Time founder/CEO Bahram Akradi as the company goes public for the second time.
For now, they are limited partners of Glen Taylor
A new program known as “The Art of Baseball” enables fans to explore a 3D environment at home.
Golf was struggling with millennial disinterest and course development, then the pandemic made it king again. Will that be enough to secure golf’s future?
Tru Pettigrew sees his role as a "bridge builder," helping players, management and community partners solve social issues.