Post Type of: Article

Gen. Mills’ Betty Crocker on List of “Famous Frontwomen”

In 1921, a predecessor to General Mills invented the name Betty Crocker in order to personalize responses to customer letters, thousands of which flooded in during a promotional contest for Gold Medal Flour. Today, Betty Crocker is a household name—so well known, in fact, that it made a just-released Adweek list of “Five Famous Female