TCB Staff

Author’s archive

Gen. Mills’ Betty Crocker on List of “Famous Frontwomen”

In 1921, a predecessor to General Mills invented the name Betty Crocker in order to personalize responses to customer letters, thousands of which flooded in during a promotional contest for Gold Medal Flour. Today, Betty Crocker is a household name—so well known, in fact, that it made a just-released Adweek list of “Five Famous Female
Economic Optimism Wanes

Economic Optimism Wanes

Minnesota’s economy will likely regress this quarter as pessimism about its business climate has more than doubled from one year ago at this time, according to Twin Cities Business’ quarterly economic