A takeaway from attending the Global Pet Expo after Expo West: resist the urge to specialize in one industry.
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Aaron Keller is co-founder and managing principal of Capsule, a Minneapolis branding agency. He co-authored the book The Physics of Brand.
Networking is key to business and to human nature so stop making excuses.
Managing a brand in-house requires careful reflection, writes columnist Aaron Keller.
A constructive debate actually promotes teamwork and creativity.
Somewhere between dystopian and utopian, branding expert Aaron Keller works to find a middle ground on AI.
The Minnesota Legislature’s call for new state flag designs presents a once-in-a-lifetime opportunity for the local creative class, writes columnist Aaron Keller.
Winning a meeting with the co-CEO of Netflix leads to a conversation about inspired content.
How to take a stand while rising above divisiveness.
Can Minnesota follow a path to recreational marijuana that avoids the pitfalls of other states?
Branding expert Aaron Keller makes the case for a shift from consumption to sustainable solutions.
It’s time to refine shopping conveniences born of the pandemic.
Going back to how things were isn't going to work. Focus on new ways to entice employees back to the workplace.
Techniques to spark creativity on any topic, even one as nuanced as revitalizing Minneapolis' core.
Crypto is going mainstream. What lessons can you draw for your brand?
How our viewing habits inform brand engagement.
Investing in intangibles can be the key to success at any size.
How to strike the right balance between deliverables and messaging.
Pollsters and quantitative research, a cautionary tale.