The co-founder of Capsule design agency on what happens when another business by the same name moves into town.
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Aaron Keller is co-founder and managing principal of Capsule, a Minneapolis branding agency. He co-authored the book The Physics of Brand.
An exploration of thought experiments that could lead to greater empathy.
How long does it take for a habit to set in? Sixty-six days. The
The case for opening things up.
How data is changing the shopping experience.
Is fair trade really fair?
Are we putting too much effort into solving the wrong problems?
Minnesota can lead the health and wellness revolution if we get more aggressive. The question is, will we?
Does annoying pay off in the long run?
It's time to shift our thinking from charity to impact.
Spinoffs are a smart way for large brands to shake off their baggage.
Why Warren Buffett and Charlie Munger still enjoy taking the stage for Bershire Hathaway.
Complex systems, values, and takeaways from the college admissions scandal.
Science can help tell you what people want, and that's good news for your brand.
Forget impressions and start measuring real results.
Exploring human reactions to AI office assistants.
How to build trust in skeptical times.
The office playground is evolving.
How to stay open to new ideas without sending your company off the rails.
Making the most of Twin Cities Startup Week.