Brands are extensions of the founders, leaders, and teams who shepherd them. Great brands represent the best versions of ourselves. Those with great longevity, history, heritage, and meaning have become
Author’s archive
There’s a legendary story of Burger King’s “fast follower” strategy. While McDonald’s had a large team dedicated to selecting the perfect new location, Burger King had one person whose job
Earlier this month I traveled 1,847 miles to Anaheim, Calif., to attend Expo West—the massive natural and organic products trade show—along with nearly 70,000 other people. And I found myself
Your brand is your largest intangible asset, and having a capable in-house team to manage it and execute your marketing plan is essential for any organization. In fact, if you’re
A constructive debate actually promotes teamwork and creativity.
Somewhere between dystopian and utopian, branding expert Aaron Keller works to find a middle ground on AI.
Minnesota’s contributions to agriculture, timber harvesting, mining, paper production, and food manufacturing are well documented. But creativity, generally, is now one of our state’s most invaluable intangible assets. On the
Within just eight days, the world lost two remarkable Minneapolis design pioneers: Miranda Moss and Peter Seitz. For those who have a deep love and appreciation for the world of
As mere 30 year olds starting our own firm, we didn’t have enough gray hair to be trusted with valuable brands. We still sometimes look back and marvel at how
At a time when brands of all sizes feel compelled to wade into issues that divide our country into red and blue, it’s not easy to create a “mic drop”
The Disjointed States of America started down a road toward legalizing cannabis when Cali opened up medical marijuana in 1996. If you look at it from a distance, perhaps you
The great Minnesota calorie intake is here again, better and bigger than ever. As one of the longest standing get-togethers of the North Star State, starting in 1859, you can
If fasting is a cleanse of toxic foods, then hermiting is a cleanse of toxic culture. In the early days of e-commerce, being a hermit was something of a novelty—the
It isn’t really the office anymore. “Out of office” messages now amuse me. Many people have been out of the office for a year and a half. Now people on
What is the hardest marketing job on the planet right now? Perhaps we could consider a head of marketing role at a restaurant group, one of the large hotel chains,
What happens when something closely tied to anarchy and anti-establishment leanings goes mainstream? How does it reflect on our culture when a currency that defies government control and oversight is
The Golden Globes are changing their name to the Bronze Globes. You heard it here first: The awards show is no longer worthy of the precious-metal moniker and has been
Every business was considered “small” at some point in its history. Some go big, but some stay small and do quite well. The size of a business in common measurements