Startup Snapshot: Ōmcare
Home health care represents a massive business opportunity amid an aging baby boomer population. Lisa Lavin, CEO and founder of Bloomington-based Ōmcare, aims to capitalize on that opportunity with an at-home medication dispensing platform she says can help avoid costly hospitalizations.
Her aim initially wasn’t the senior market. Over a decade ago, she launched PetChatz, a platform that enables pet owners to interact remotely with their pets via live video. In 2018, she spun off Ōmcare as a separate company focused on remote health care for humans. The company’s flagship product, the Ōmcare Home Health Hub, is designed to ensure that seniors take medications on schedule.
For now, the company is primarily targeting senior care providers and other adult care organizations; it already counts Shoreview-based senior housing company Ecumen among its customer base. Lavin says she’s been able to win over investors with the company’s mission to help seniors and others live more independently. In April, Ōmcare landed $8.2 million from Minnesota investors.
“You can kind of do the math, and you see that this is a relevant topic,” Lavin says. “What I’ve found is that you’ve got to find the [investors] who get what you’re doing. Most often, they have a story in their life that is relevant to what we’re doing.”
Headquarters: Bloomington
Founded: 2018
Founder: Lisa Lavin
Funding to date: $12 million
