Lisa Lavin is on a mission to change the way the world cares for the people we care about.

“We don’t have enough resources to take care of the number of people that are aging," Lavin says. "So how do we do that? We leverage technology.”

Lavin the founder and CEO of Ōmcare, a digital health company that pioneered the Home Health Hub, an interactive telehealth solution which monitors patients taking medication. It makes remote care possible and more efficient for health care professionals and those caring for an aging relative.

Ōmcare is now available direct to consumer and through some health care systems. But it’s taken Lavin more than a decade to get here. She charts the course, from the patent that inspired the idea to a testing phase with pets to raising more than $12 million in venture funding and releasing the product this year.

“We have big visions on how we can actually change the way the world cares,” Lavin says. “And it is beyond what we’re doing today.”

Takeaways

Following our conversation with Lavin, we go Back to the Classroom with the University of St. Thomas Opus College of Business where Mike Porter is a senior clinical faculty member in the marketing department. He calls out a few of Lavin’s smart moves:

• Thinking ahead—working on patents while still trying to get the first product off the ground
• Conducting a low-stakes test drive of the product with pets
• Making telehealth easy and approachable