Episode 130

Roos started Minny & Paul as a way to take the hunt out of discovering high-quality, locally made goods. She launched in 2016 with a selection of themed gift boxes that she thought would be popular with bridal parties or for housewarmings. But very quickly, businesses started requesting large orders of boxes for clients or staff. Today, 80% of Minny & Paul’s business is B2B and the company has gone beyond Minnesota to spotlight makers nationwide.

The creative side drew her in, but Roos talks about the logistics and leadership that have made Minny & Paul a success.

A request for a customized Minny & Paul box filled with CBD products inspired Roos’ next startup, the new Mary & Jane, which sells microdose cannabis products.

“I love a challenge,” Roos says. “I think the most important thing to keep in mind as you're building any business is problems are going to come up all the time and it's really just about how you react to them and your creative problem solving that's going to fix them.”

Following the conversation with Roos, we go back to the classroom with the University of St. Thomas Opus College of Business where Seth Ketron is an assistant professor of marketing and has studied the subscription box market. His advice to those thinking of starting one is ask yourself: “What's your product? What are you trying to do?" If you're working with something that people…know they're going to use every month, a subscription could be functional. But if it’s just for the sake of a gimmick, you probably want to think that through.”