Minneapolis Company Proposes Alternative to Drug Take Back Programs
With much of the country stuck inside for the foreseeable future, the potential for prescription drug abuse has grown significantly. In early April, members of the Trump administration said the Covid-19 pandemic couldĀ turn back the clock on efforts to curb the opioid epidemic. And like scores of other events across the country, the Drug Enforcement Administrationās national drug take back dayāoriginally scheduled for April 25āhas been postponed until emergency guidelines are lifted.
But one Minneapolis company says it has a solution in the interim: A way to destroy drugs without leaving home.
Jason Sundby, CEO of Minneapolis-basedĀ Deterra, says heās teamed up with national nonprofitĀ SAFE ProjectĀ to distribute his companyās drug-deactivation pouches to households across the country. The campaign, which is providing the pouches for free, started April 24 and runs through May 10.
āAny abusable drug in your home can be a recipe for disaster,ā Sundby said. āIt only takes about four days for the brain chemistry to change to become addicted to opioids.ā
Deterraās pouches use activated carbon to render drugs inert. After medications are placed into the pouch, the user adds some water and then throws it away in the trash as normal. Sundby says the system destroys drugs without any adverse environmental effects.
Of course, there are a handful of similar drug disposal pouches on the market, but Sundby says his āuniquely focusedā on environmental concerns. He launched parentĀ company Verde Environmental Technologies Inc. in 2011.
āWe didnāt want to work on the opioid crisis and neglect the environmental contamination piece,ā he said, noting that the pouches are mostly composed of sugar cane.
Though Deterra is a private, for-profit company, Sundby maintains that the company has an altruistic bent. He said heās able to distribute the pouches for free through donations from his own company and from the SAFE Project. The campaign, known as Gone For Good, marks the first time Deterra has partnered with SAFE Project, which was founded in 2017 by a retired Navy Admiral and his wife after their son died by an accidental opioid overdose.
As for Deterraās typical customer base? Sundby said itās primarily composed of large-scale pharmaceutical companies and health care providers, such as McKesson, Cardinal Health, and OptumRx, UnitedHealth Groupās pharmacy benefit manager.
āWe sell to pretty much every market segment that touches pharmaceuticals,ā Sundby said.
He declined to share specifics about Deterraās financials, but he noted that the company has grown from the six-figure range to more than eight figures. Finances aside, the companyās larger mission is to help alleviate the countryās prescription drug crisis, Sundby said.
And in the face of mass unemployment, the crisis could get even worse: Sundby said that for every 1 percent that unemployment grows, opioid deaths grow by more than 3 percent.
āExperts are predicting that thereās going to be a large spike in overdoses because weāre driving people in when theyāre fearful and stressed out,ā he said.
For Sundby, that underscores Deterraās larger purpose.
āThe idea is to get rid of unused and unwanted medications from medicine cabinets,ā he said. āWeāre a company with a mission.ā