When I Work
There’s been a pandemic-induced revolution among hourly workers, and Minneapolis-based When I Work is in a prime position to capitalize on it. The company sells app-based scheduling software designed to give shift-based workers more flexibility. As worker demands grow and become more complex in the wake of Covid, the company has seen demand for its product soar, says CEO Martin Hartshorne. “Giving employees a role in creating their schedules has now become the norm because it was the only way that anyone could get a schedule sorted in the past couple years,” he says. “Now that people have had a taste of that, they’re not going to go back.” Hartshorne believes his product reduces the many frustrations that shift workers have seen with paper-based scheduling. When I Work’s software is now used by nearly 2 million shift workers at more than 200,000 workplaces around the world. And it’s still growing. Hartshorne says that future iterations of the app will enable workers to access their wages on demand, before the payroll date.
