Think. Code. Go.
Ken Krutsch built his eponymous Minneapolis digital agency, Krutsch, on creating custom software from the ground up and helping clients protect their intellectual property. The typical Krutsch project is ambitious—and expensive. When the pandemic hit, the founder watched much of his current work slip away as companies froze spending or delayed innovation. But another trend soon emerged: professionals with more time on their hands to finally pursue a new idea started calling in with app-building requests. “My revelation was that a lot of those ideas don’t really require heavyweight custom software [which can get] really expensive.” So Krutsch started another digital development firm out his North Loop office called Think. Code. Go., specializing in more turnkey app development using off-the-shelf products that developers with less experience can build. Business is pouring in from around the country and shows no sign of slowing down. “I’m getting even more requests now than this time last year,” Krutsch says. “Taking this step back has shifted how we sell and how we hire.”
